Our top 4 tips to grow your TikTok audience

Love TikTok? Struggling to grow your audience? We've got you covered with 4 tips you can put to use right away.

Ahh TikTok. You are a beast of a platform. Most downloaded. Top-grossing (re: consumer spending). And so, so addictive.

But even if you love using the app, to create content and grow your audience on TikTok can feel intimidating as heck.

That’s why we put together our top tips for TikTok growth with our Growth + Brand Coordinator Jessie Wootton. Keep reading if you’re trying to build your personal brand or sell your business on TikTok.

1. There is no "best day to post on TikTok"

…seriously.

What works for one account might not work for you. To grow, you need to experiment with the audience you have to see what works for them.

How can you find your best day to post on TikTok?

Create a TikTok schedule

Ideally, you want to look at data you already have from your audience (i.e. customer interviews) to find out when they go on social media, and TikTok specifically.

If you don’t have that info, that’s ok (though, forreal — you need to talk to your customers). Just start with a schedule that you think makes sense for your audience.

A teenager with a part-time job works on a different schedule than a new parent. Even then, don’t make assumptions. You might think your audience is more likely to engage with your content after work, but find that they’re actually the most active at lunch.

Here’s a sample schedule you can use:

Stick with your TikTok Schedule

You won’t get meaningful insight on your audience’s behaviour if you only run this experiment for one week.

Do this for at least one month, sticking to a consistent schedule, to get meaningful insight on how your audience behaves.

After one month of posting only in the mornings, you’re finding your engagement pretty low, switch it up. Or, if you’re posting both in the afternoon and at night, and find the evening gets the most engagement, you know to prioritise posts at night from here on out.

Experiment again

You didn’t think you’d only have this once, did you?

The whole point of this exercise is that it will help your audience grow. As it grows, you may find the habits of your average ideal customer has changed. The small sample size you have at the start of your journey might not behave in the same way as the larger audience you build over time.

Repeat these experiments at least once a year to get a sense of what your audience wants.

YOU’LL WANT TO FOLLOW @itssavannahjordan 👀

Savannah’s a seasoned marketer who runs her own agency. She offers tips and hella relatable content if you’re trying to grow your audience on TikTok. Follow her for tips on:

• Figuring out the best times to post on TikTok
• TikTok strategies for product-based businesses
• TikTok strategies for service-based businesses
• How to get more engagement on TikTok

https://www.tiktok.com/embed/v2/7133316751437172011?lang=en-US&referrer=https%3A%2F%2Fwww.growclass.co%2Fpost%2Four-top-4-tips-to-grow-your-tiktok-audience

2. Stay on top of the TikTok trends

“This can be a little tedious, I know. But knowing which viral sounds and videos were about to pop off gets you ahead of the curve to ride that lil trend wave.

If you see a sound starting to get a lot of use, try to incorporate it into a video when it still has under 20K uses. This is when we saw the most views on our trendy content.”

This tip has been echoed the most by TikTok growth experts, and especially accounts dedicated to helping businesses grow.

Engage with enough of them on TikTok, and you’ll start getting a stream of these helpful influencers sharing the latest audio clips to go viral.

So where can you find trending TikTok audio?

TikTok’s For You

This page is one of TikTok’s core features, and leverages their algorithm to show trending content to new users and hook you into their wild, wild world. Pay attention to any audio that keeps coming up in different videos, while paying attention to how much engagement the videos have. Keep in mind that your For You page won’t look the same as everyone else’s, so be sure to do some research (customer interviews, hello again), to find out what kind of content your audience sees most.

TikTok Search

You can search for sounds directly through TikTok by typing “trending audio” or “viral sounds” in search, then clicking the Sounds tab, where you can also see how many times that audio’s been used. Searching for hashtags like #trendingaudio and #viralaudio on TikTok to see videos using the most popular audio on the app. Since these videos are curated by users who might be using the hashtags to boost their own views, click the audio to see its use volume on TikTok.

TikTok’s Creative Centre

In TikTok’s Creative Centre, TikTok curates the trending sounds, hashtags and more to make creating viral videos easier than ever for users.

For More Info Visit At:-->

https://www.growclass.co/post/our-top-4-tips-to-grow-your-tiktok-audience